Suppressing the Suppressors: Digitalization is the Way to Curb Voter Suppression
Curbing the voices of voters in elections is not limited to any single territory on the globe.
Voter suppression has become a rising curse in different democracies where the key stakeholders are disenfranchised systematically to manipulate election results.
Sometimes these efforts are multidimensional, and suppressors pursued digital voter suppression to limit the voices in their respective countries.
On the one hand, the negative use of digitalization has provided a favorable playing field to the voter suppressors.
On the other hand, this rising digitalization has unveiled fantastic avenues to combat voter suppression efforts at an unprecedented scale.
How can digitalization stop voter suppression globally? Let’s see.
Digitalization and Democratic Facade: A Beginning of the End to Voter Suppression
The rise of digitalization has created unparalleled awareness in the erstwhile oppressed citizenry.
The authoritarian countries have been given an opportunity to mend their relations with the western countries by adapting to the American democracy model of universal voting and human rights.
This is no doubt a welcome development in countries ranging from Central Asia to Central Europe.
Due to its monopoly on international political institutions, the United States has given favorable treatment to countries adapting to their democratic model.
This gave birth to the universal voting concept in countries where only a specific segment of the population could vote.
The erstwhile disenfranchised people are now part of the popular discourse, and the credit goes to the penetration of digitalization.
When any digital election drive is launched in any developed democracy, people across the globe follow it due to their access to the internet.
This way, even if the campaign fails in the particular targeted country, it impresses people living thousands of miles away to pursue campaigns across the same lines.
For instance, New Zealand was the first country to give women the right to vote in 1893. But it was only a matter of time before that the concept penetrated across the globe, resulting in women’s suffrage movements in every corner of the world.
This way, women worldwide were inspired by New Zealand’s model, which encouraged them to get their voting rights.
When the politically oppressed countries embrace the western democratic model, a phenomenon called democratic façade, it opens many doors for residents there to participate in the decision-making setups.
Voter Apathy: A Problem for Every Politician Can be Solved by Digital Election Marketing:
Politicians can also help their targeted audience reach the polling station on election day, defying all the voter suppression laws.
Voter apathy is one of the biggest problems being faced by any political candidate seeking public office.
A big chunk of people in every country is so averse to voting that they believe that their vote does not make a difference. This is predominantly the biggest reason for low voter turnouts, even in the most developed democracies.
This brings us to the importance of Digital Go to Vote campaigns, where voters are being pursued to cast their ballot on election day.
This online effort to bring people out of their homes is promising to drive results to a great extent. While it is true that only compulsory voting can pull all people to the polling station, however, these campaigns, introduced with the penetration of the internet, are better than doing nothing.
This is probably the biggest win of digital political marketing, as even if politicians do not launch an exclusive go to vote campaign, they end up convincing a fair of voters to come to the polls, hence neutralizing the voter suppression efforts.
Digital Election Marketing to Defy Voter Suppression by Managing Online Reputations Better
A significant amount of the general public also does not vote just for the fact because they perceive all the politicians “equal.”
They believe that having any one of them would make a slight difference, as long as the bureaucratic system remains intact.
This is certainly the success of the voter suppression advocates, whose primary aim is to slash the turnout.
However, reputation management campaigns are the best way to influence these types of thinkers.
When politicians mend their reputation online and increase their outreach, they can influence these people, ultimately encouraging them to cast their votes.
Digital political marketing is also one of the critical ways to defy voter suppression in the longer run.
If implemented correctly, it can initiate a social debate within the society, helping them to protest for their rights.
This is often the beginning of long-term voting rights efforts, as it stops the autocratic elite from making voter suppression laws.
Similarly, it also encourages the relevant stakeholders to raise their voice for digital voting efforts, as manual voting, especially in non-developed countries, remains the biggest curse in the path of democracy.
Only when mail-in voting is introduced in each and every country, free and fair elections would be guaranteed, which would also lessen the burden on election officials.
When a proper digital marketing strategy is implemented to raise awareness, more and more people would be enfranchised in making the decisions of public interests.