Political campaigns have varying levels of control over different information sources they utilize to direct their campaign. This assists them in ramping up their public relations game and influencing more voters than they would otherwise.
Political campaigns have complete control of paid media channels, which they can utilize to extend their political clout. Compared to public media, paid entities play a role in aggressive narrative building, helping politicians win votes.
What are different information sources on which political campaigns rely?
Some common information sources for political campaigns include: