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Voter suppression has destroyed every single election across the globe. This way key stakeholders in any democracy are disenfranchised by suppressors to manipulate election results.

Just like any other avenue, technology can also help end voter suppression.

Digitalization and Democratic Facade:

The rise of digitalization has created unparalleled awareness in the erstwhile oppressed societies.

Authoritative countries have been given an opportunity to mend their relations with western countries by adapting to the American democracy model of universal voting and human rights.

Owing to its monopoly on international political setup, the United States gives favorable treatment

Over 4.5 billion social media users are sailing through various platforms, finding topics of their interests, and trying to engage with other users. The interesting thing is that most of them fall in the voting age in their respective countries.

While using social media for political campaigns is already a topic well-discussed, some of the benefits for doing so include:

Ruling out Incumbency Advantage

For the first-time office seeker who is facing a politically established incumbent, gaining ground can be incredibly difficult, and oftentimes even impossible.

This is what we call “the incumbency advantage,”

You are running for a political office but struggling to win the necessary visibility your campaign needs.

This is not a problem that affects your campaign only. In fact, many campaigns want to get media traction but fail to do so because they miss some important tactics to gain this attention.

Some of the important ways to launch a PR strategy for political campaigns include:

Newsjacking

Newsjacking is a concept of aligning your campaign with the latest news available to get the immediate attention of the media and the general public.

This strategy is

Traditional political advertisement is often confusing with a 30-second TV ad, to which a significant number of audiences skip or show disinterest.

Political campaigns have a limited number of options to convert these ads. While you can always see how many people visited your website after presenting those ads, it is one of the least effective methods of promoting your political candidacy to the world.

This is where the role of content marketing comes in for political campaigns. Instead of showing people the content, they are not interested in watching, content marketing

Political parties are the building blocks of any democratic system. However, the formation of these political parties can often put politicians into doubt as they can wonder what the essential components are for any political party.

The three components of any political party are its leaders, active members, and followers. While leaders are the ones who set the manifesto of the political party, active members play an important role in winning votes for that manifesto.

Followers are the ones who make the party win with their votes.

Political Leaders: People who Control the

Political donations are the oxygen for political campaigns, as money helps politicians run and win elections.

Political campaigns have become more expensive these days as voter behavior is changing, and politicians need to campaign on multiple fronts simultaneously. These mediums include advertisements, political surveys, opposition research, offline, and canvassing, just to name a few.

It is true that political campaign expenses can vary from one campaign to another, and giving one rigid amount is not a workable approach at all.

Political campaigns are getting expensive for the following reasons.

Advertisements in Political Campaigns are

Running for any political office costs money as political donations are part and parcel of any campaign.  Most of the time, candidates could not manage their campaign finance because they do not have an idea how much money they need to run a political campaign.

How much money you need to run for a political office depends upon the type of campaign you are running. A presidential campaign obviously requires more money than a local election. Depending upon some factors, you can easily analyze how much money your campaign needs.

Here are

Winning elections even after conducting vigorous campaigns is not a smooth path, which increases the role of political advocacy by manifold.

In any political campaign, the five basic principles of advocacy are clarity of purpose, equality and diversity, safeguarding your advocates, maintaining confidentiality, empowerment of staff members, and putting the needs of people above anything else.

Let’s look at them one by one.

Why  Clarity of Purpose is Important in Political Campaigns 

Knowing the end goal even before starting to campaign for your election helps you craft a winning political campaign.

Even if you are

Political campaigns have varying levels of control over different information sources they utilize to direct their campaign. This assists them in ramping up their public relations game and influencing more voters than they would otherwise.

Political campaigns have complete control of paid media channels, which they can utilize to extend their political clout. Compared to public media, paid entities play a role in aggressive narrative building, helping politicians win votes.

What are different information sources on which political campaigns rely?

Some common information sources for political campaigns include:

Paid Media
Public Media
Exit Polls
Investigative Reporting

How Can

Volunteers are the biggest asset of political campaigns, as they keep them moving. Without volunteers, no political campaign could survive in today’s competitive landscape.

Volunteers can always choose the tasks in most political campaigns that align with their interests. Some common tasks for campaign volunteers include door-to-door canvassing, writing online content, designing posters,  making phone calls, arranging chairs for a rally, or virtually everything that a political field director assigns.

Tasks that Volunteers Usually Do

Below are the lists of what you can do as a volunteer in any political campaign.

1- Making Phone